BRAND CONTENT CREATOR - MUTTPACKERS
KUMBH ANUBHAV
KUMBH ANUBHAV
Kumbh Anubhav is an experiential initiative by Muttpackers in collaboration with Odisha Tourism Development Corporation (OTDC), designed to facilitate a seamless and meaningful experience for devotees from Odisha attending the Kumbh Mela in Prayagraj. The project aimed to provide hassle-free arrangements for accommodation, meals, and guided access to the sacred Sangam Snan, ensuring a smooth spiritual journey for every participant.
Through curated logistics, cultural immersion, and hospitality coordination, Kumbh Anubhav combined spirituality with comfort, bridging traditional devotion with modern travel organization. The initiative also focused on documenting the experience visually, capturing the emotional and cultural essence of one of the world’s largest human gatherings.
ABOUT
In February 2025, I served as a Brand Content Creator with Muttpackers for the Kumbh Anubhav Project, where I was responsible for both operational and creative deliverables. My role involved coordinating with teams to organize accommodation and food arrangements for devotees arriving from Odisha through OTDC, ensuring their comfort and accessibility during their stay in Prayagraj.
Alongside managing on-ground logistics, I created visual and storytelling content that documented the spiritual journey—capturing the essence of faith, unity, and devotion at the Kumbh. The project allowed me to blend content creation with experiential management, ensuring that every narrative aligned with the event’s authenticity and emotional depth.
Year
2025
Client
Muttpackers (in association with OTDC)
Services
Event Coordination & Brand Content Creation
Project
Kumbh Anubhav – Prayagraj
Description
As part of the Kumbh Anubhav team, my primary responsibility was to oversee the smooth execution of travel logistics and guest management for Odisha’s devotees. Working within a spiritually charged and logistically complex environment, I helped coordinate accommodation allocations, meal planning, and assisted in facilitating Sangam Snan (holy dip) schedules for participants.
Simultaneously, I produced creative content highlighting the devotional journey—portraying the cultural richness of Odisha’s pilgrims and their spiritual connection to the Kumbh. This assignment strengthened my ability to manage large-scale events, work under high-pressure conditions, and create meaningful brand storytelling grounded in human experience and emotion.
